To create hanging punctuation, for example on a pull quote, use the Indent to Here characterCmd+\ (Ctrl+\). This special character indents all subsequent lines in the paragraph to the point where you added the character.
Figure 8.22. Indent to Here.
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Figure 8.23. In example A, without the Indent to Here character the opening quote mark bites into the text block. Adding an Indent to Here character after the opening quotation (example B) allows the quote mark to "hang" in the left margin.
Vertical justification doesn't work in nonrectangular text frames.