A high-quality video production must start with excellent video. Your gear is paramount?high-end camcorder (preferably DV or broadcast-quality analog), lights, mics, and sticks. When shooting your raw video, think outside the box. Don't settle for standard, boring shoulder shots. Get in close, get down low, look for that unusual angle. Natural sound is essential, and lighting adds sizzle.

    Part II: Enhancing Your Video