Premiere is not like a word processor. You didn't buy it just to do some writing and not worry about all those other hard-to-decipher bells and whistles. You bought it because it offers so much more power than, well, those lower-priced also-rans.

The likelihood then is that you want to do something other than create vacation movies to show your (ungrateful) relatives. To up that production ante means improving your story creation, writing, and video production business acumen. The advice given here comes from folks who've been in the trenches for years. They know from where they're speaking.

    Part II: Enhancing Your Video