Chapter 4. Selling

Section 4.1.  Hacks #33-54

Hack 33.  What's It Worth?

Hack 34.  To Bundle or Not to Bundle

Hack 35.  Reserve Judgment

Hack 36.  The Strategy of Listing Upgrades

Hack 37.  Putting Keywords in Your Auction

Hack 38.  Track Your Exposure

Hack 39.  Expectation Management

Hack 40.  Formatting the Description with HTML

Hack 41.  Customize Auction Page Backgrounds

Hack 42.  Framing Your Auctions

Hack 43.  Overriding eBay's Fonts and Styles

Hack 44.  Annoy Them with Sound

Hack 45.  Put a Shipping Cost Calculator in Your Auction

Hack 46.  Allow Visitors to Search Through Your Auctions

Hack 47.  List Your Other Auctions in the Description

Hack 48.  Make Good Use of the About Me Page

Hack 49.  Opting Out of Checkout

Hack 50.  Make Changes to Running Auctions

Hack 51.  Dynamic Text in Auction Descriptions

Hack 52.  Let's Make a Deal

Hack 53.  Diplomacy 101: Answering Dumb Questions

Hack 54.  Keeping Out Deadbeat Bidders