You may receive email or junk mail urging you to start your own business by offering products or services through an Internet Mall. By selling your products through an Internet Mall (so the mall owner claims), you can realize the benefits of an actual shopping mall with the convenience of the Internet.
Although the cost to set up a "storefront" through an Internet Mall may not always be extravagant, the real con is that Internet Malls fail to provide the same benefits that a physical shopping mall offers. In a real shopping mall, people often browse neighboring stores. But in an Internet Mall, the customer has to click on a store to see it. So even though your store is "only a click away," the chances of a customer seeing it are quite slim.
Given the choice between setting up your own website or paying someone extra money to set up a storefront in an Internet Mall, you're better off just creating your own website. Not only will it be less expensive in the long run, but you'll be able to choose your own easy-to-remember domain name as well. In general, the only people who get rich off Internet Malls are the ones selling the concept to unsuspecting merchants.